Oren Klaff –
With securities markets experience in capital raising advisory leadership, Oren is Director of Capital Markets at investment bank Intersection Capital, where he manages its capital-raising platform. Since 2005, Oren has since grown the firm history to approximately $2 billion in aggregate trade volume across a diversified portfolio of companies and transactions. He is responsible for business development and product development, and oversees the firm’s flagship product, the Velocity™ method of corporate finance.
Applying his pioneering approaches to raising capital and incorporating neuroscience into the capital markets programs, Oren has supervised the placement of over $500 million of investor capital from high net-worth individuals and financial institutions. He is the #1 best-selling business author of the McGraw Hill publication Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal.
In His Words
Long before I had even $1 million to buy and sell deals with, before I hired cognitive scientists and neuroscientists to show me the foundations of human attention, and before I had $2B of deals under me, I was flying blind in the world of deal making.
I consulted every resource I could think of to find better ways to pitch a deal.
I’m not embarrassed to say I read the books of sales trainer Tom Hopkins. I read The Craft of Argument by Joseph Williams and Multimind by Robert Ornstein. I met with famed financier Ivan Boesky – he was considered a master pitchman. But no real method was revealed by these meetings. I even got a gig as an analyst for a well known billionaire. That just set me back.
Of course, I scoured the Internet. But not only did I not find THE answer, the only material I did find on pitching was coming out of the selling guru’s like Tony Robbins. That was a clear waste of time.
I kept researching and eventually I came across a new field of science: Neuroeconomics. Here was the Rosetta stone human behavior I was looking for.
A single field of study that sorted out the different motivation and economic responses of the human mind. A real science that shows how the brain responds to pitches.
Neuroeconomics combines neuroscience, economics, and psychology to study how people make decisions. It looks at the role of the brain when we evaluate decisions, categorize risks and rewards, and interact with each other. This was my first exposure to a credible group of people studying the same thing as me – how the brain responds to financial offers. This was the first time I came to believe a unified algorithm for pitching could be developed and used.
As I chased down every usable theory in the field of Neuroeconomics, I began to understand that I was on my way to the answer to both how I could better forge a connection with the people I was pitching to, and, as it turns out, understanding the big idea that makes up the foundation of this website.
This is an exciting new area of business. You should join in and find out more:
I think the field of finance is being overrun with dull and repetitive business people, who are doing the minimum possible to get by, with apathy, and complacence, and generally achieving mediocrity. If this is what you’re trying to get away from- then I think I’d like you.
Most of my experience has been in raising money, but I can pitch any kind of deal. Right now I’m pitching an airport, a $150M semiconductor company and a $200 million genetic information company – I’ve pitched 35 of these kind of deals to date with some success.
I can work 25 hours a day when necessary – it often is. I charge reasonable fees, and don’t give a crap about a deal unless the people in it are fun to be with. I can’t stand MBA doublespeak, and care for office politics even less. I would rather dig trenches in the dirt than finance a deal I was ashamed of.
I ride a Ducati Hypermotard and a Cagiva Mito, and I have 17 fountain pens – most of them leak. If you think we’d be good friends, find a way to say hi. If not, good luck anyway.